
Standout tech products of 2023 include the Apple Vision Pro, a cutting-edge mixed reality headset; the Tesla Model S Plaid, featuring advanced autonomous driving capabilities; the Nvidia RTX 4090 GPU, delivering unprecedented graphics performance.

Jun 24, 2024
Management
Wow, this year sure went by quickly. As 2024 fast approaches, it’s time to name my Product of the Year.
Only one product stands so far above the rest in terms of impact that the choice was unusually easy. I could say I doubt this will happen again, but given how quickly things are moving, this may be true several times this decade.
Let’s start with the contenders that did not make it to the top of my list, and I’ll conclude with the one product that did.
(Image Courtesy of Tesla, Inc.)
The Tesla Cybertruck is incredibly disruptive. It combines the best electric vehicle technology currently available in the U.S. with what is likely the hottest design to hit the market since the Pontiac Aztek.
This pickup truck can outperform sports cars and even most street cars set up for drag racing. But it is immensely impractical as a pickup truck and unacceptable to most drivers who have previously been wedded to the Ford F-150.
I was tempted to order the Cybertruck just to experience the amazing technology but ended up going with the far more practical and better-looking Fisker Ocean.
(Image Credit: Fisker)
The Fisker Ocean is, in my opinion, the best SUV-based electric vehicle in the U.S. Market. It isn’t as fast as the Cybertruck, but as mentioned, it is much more practical and better looking.
With an impressive 360-mile range, this truck should be ideal for most electric vehicle buyers. It has several unique features like California Mode, where you can open up the top and all the windows with one button.
It has little dog windows in the back that open, a table for the driver, and solar panels all over the roof so the vehicle can charge itself in the sun, potentially giving you more power when you get back to the airport after a plane trip than you had when you first arrived.
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